Activation: Atlético FIFAClub World Cup

Firmament had the honor of organizing an exclusive Atlético de Madrid Legends Camp in Los Angeles, with the special participation of Diego Godín and João Miranda — two defensive pillars who marked an unforgettable era in Atlético’s history.

Diego Godín, remembered as one of the greatest captains in the club’s modern era, symbolizes Atlético’s trademark spirit of fight and loyalty. João Miranda, his trusted partner in defense, formed with him one of the most solid and admired center-back duos in European soccer. Together, they helped shape the team’s identity during years of success under Diego Simeone, conquering titles and hearts alike.

The event, held during the FIFA World Cup™, gathered players, coaches, and fans for a day filled with energy, stories, and connection. Participants had the chance to train alongside the legends, share experiences, and relive some of Atlético’s most iconic moments — all in the heart of Los Angeles.

Beyond soccer, the camp represented a bridge between cultures, uniting the passion of Spanish football with the enthusiasm of the American fanbase. It was a celebration of values that transcend borders: effort, commitment, and belonging.

For Firmament, it was another step in our mission to connect European clubs with the next generation of international fans, reinforcing Atlético de Madrid’s presence and community across North America.

Curious about how we make soccer global?